GammaDonna Award: Celebrating Innovative Women’s Entrepreneurship.
Giulia De Rossi is among the #FAB60 finalists for the 2024 GammaDonna Award! This prestigious award, established in 2004, aims to reduce the gender gap in the socio-economic sphere by promoting and highlighting female entrepreneurial talent. For twenty years, GammaDonna has highlighted and supported the innovation of female entrepreneurs who have distinguished themselves in the creation and management of businesses, contributing to the country’s economic and social renewal and encouraging other women to follow their example.
The Mission of GammaDonna
The GammaDonna Award aims to reduce the gender gap by identifying and promoting female entrepreneurial talent. By promoting gender equality and environmental sustainability goals, GammaDonna recognizes the links between gender and the environment, as outlined in the United Nations 2030 Agenda and the Sustainable Development Goals (SDGs). This award celebrates the stories of women entrepreneurs who, through their innovative ideas, are changing the world and making it a better place.
The Role of Women Entrepreneurs in Environmental Sustainability
Women in leadership roles can bring women’s experiences with the environment to the forefront, as studies show that women are more likely to support issues related to sustainability and innovation. In many contexts, sustainable behavior is associated with women. In fact, women tend to adopt more environmentally friendly behaviors, such as buying organic products and recycling.

Gender Differences in Sustainable Behaviors
It is not a matter of genetics, but rather of social roles. In our society, women are often influenced by role models that teach them to care for others and consequently, for nature and the environment as well. Studies show that women are more likely to recycle and purchase more eco-friendly products than men. Furthermore, women tend to be more concerned about environmental risks and damage. According to a 2019 Pew Research Center survey, women were more likely than men to view climate change as a serious threat. The latest Eurispes survey (2022) highlights women’s greater concern and sensitivity compared to men when it comes to climate change.
Women and Eco-Sustainable Innovation
Despite numerous obstacles, women are playing transformative roles in the innovative field of eco-sustainability, fostering high-quality female entrepreneurship. There are many stories of women entrepreneurs who remain in the shadows, yet who, through their talent and innovation, are changing the world and making it a better place. GammaDonna is committed to bringing these stories to light, celebrating the women who, through their dedication and vision, are helping to build a more sustainable future.
Giulia De Rossi’s Participation
Check out Giulia De Rossi, one of the 60 most innovative Italian female entrepreneurs of 2024.
Giulia De Rossi is honored to be among the finalists for the 2024 GammaDonna Award and looks forward to sharing her experience with Italy’s leading female innovators. This fantastic opportunity is made possible in part by the women who continue to believe in the Nazena project: Elena, Elisa, Annamaria, Michela, Melissa, Morena, Irene, Valeria, Cosetta, Laura, Anna, Caterina, and Sara.
Major National Recognition for Women in Business
In summary, the GammaDonna Award celebrates female innovation and leadership, highlighting the crucial role women play in environmental sustainability. By recognizing and supporting female entrepreneurs, GammaDonna promotes positive change, encouraging other women to follow their example and contributing to the country’s economic and social progress. Stories of women like Giulia De Rossi show that women’s leadership is essential for addressing environmental challenges and building a sustainable future.















