Our startup strikes again: this time starring in one of the six episodes of Growing Together (link), the DAZN show about sports talents and innovative start-ups from the Italian provinces.
Starting from the cities that have their football team in the BKT series (link) (Serie B, to put it simply), Growing Together meets young talents from the world of football and business innovation and tells their stories. Stories of young people who have decided to get out there, who have travelled, got to know new realities and then returned to their place of origin, enhancing it with the new skills they have gained around the world.
Stories like the one of our Giulia De Rossi, who after working in London and the United States and getting to know fragments of distant worlds, returned to her native Vicenza to set up her sustainable start-up, founded on the principles of the circular economy: Nazena.
Young promises and innovative start-ups in order to «grow together»
Growing Together aims to highlight precisely this: how the commitment and the ideas of promising young people in the world of sport and innovation help to overcome local boundaries while remaining tied to the territory and, indeed, increasing and exporting its value in the world. Growing together means not only innovating, but doing it with a vision, a goal. Nazena’s objective is to rethink the traditional schemes of the linear economy and replace them with a circular economy system, extending the lifetime of products (textiles, in this case) or converting their function to make them durable and compostable. And in so doing, reduce pollution!
With Giulia in this episode dedicated to Vicenza is Jacopo Da Riva, a 20-year-old midfielder who, after playing for Atalanta and making his debut in Serie A and the Champions League, has returned to his native Veneto to bring fresh energy to L.R. Vicenza (link), and to keep growing.
Would you like to know the story of Nazena, the start-up that is bringing Vicenza towards sustainable innovation?
The entire episode is available on DAZN !