New, sustainable hanger prototypes signed Nazena!

Feb 18, 2020 | News

Clothes hangers seem to be never enough: in hotels we often ask for extras but as soon as we buy a suit we throw the hanger in the basket, and what if they were sustainable hangers?

After banning plastic straws in the past few months, public opinion has started putting hangers under the magnifying glass, making them also a symbol of waste that we can no longer afford. Statistics confirm that billions of hangers are thrown into the undifferentiated collection. Indeed, most of the times clothes arrive in stores already equipped with hangers but these are often discarded even before the garment is exposed.

For these reasons, in the past few weeks we have decided to focus our attention on the development of a sustainable hanger, which follows Nazena principles and vision on the reduction of plastic packaging.

So here are our “special” hangers, which are not made of plastic, iron or wood … but they are ex-jeans that were supposed to end in the landfill!

Nazena hangers will be made of an alternative material, totally regenerated, available in various formats, colors and sizes (because after all, for every dress there is the right hanger). Customizable for an eclectic wardrobe, they can be made of your ex-jeans, or why not, they could be your old favorite shirt that unfortunately has faded and you no longer feel like wearing … Isn’t it nice to think that it can become a wonderful hanger returning to your closet ?!

The thing we like to think more is that these regenerated hangers will not only have the same functionality as their colleagues in plastic, iron and wood .. but will have one more feature: being biodegradable!!

What types of hangers are on the market?

Fundamental for ironing and clothing stores, essential for our wardrobes, depending on the material used, we can observe three main forms. The triangle-shaped iron wire, the boomerang-shaped hanger made of wood, most used made in plastic… and, why not, soon in those made of recovered fabric with “Nazena” logo!

And the sustainable hangers?

Some great fashion brands have already mobilized to create more “sustainable” hangers: to bring some examples, there are some in liquid wood, developed by Pmp srl of San Polo di Piave for Benetton (http: //www.benettongroup. com), or Zara’s which uses them mainly in wood. On the other hand Stella McCartney is currently testing paper and cardboard models.

One of the main issues is the very low pice of hangers: shops prefer to give them directly to customers or throw them away rather than inserting them in the recycling circle, which would constitute an additional cost.

According to Arch & Hook, a brand that deals with the production of hangers made with sustainable materials, 85% of the hangers used in the fashion world end up in landfills, making it almost impossible to recycle their plastic.

How and where were the first hangers born?

The history of the hanger dates back to the 19th century, and it is said that it was Thomas Jefferson (1743 – 1826) president of the United States of America who invented the first prototype of the wooden clothes hanger.

To go down in history, however, there is a designer of lampshades, Albert Parkhouse: he worked in a company in Michigan, the Wire Timberlake & Novelty Company, and he was used to meeting all his customers’ bizarre requests. When his colleagues in the office complained that there was not enough space to store overcoats, he took an iron wire, gave it the shape of shoulders and ended it up with a hook in the middle.

Famous tailors began to use hangers to display their products and to resell them. In early 1900s, no less than 190 models were patented, which were initially inspired by the nineteenth-century ones. In 1906 Meyer May, a merchant from Grand Rapids, Michigan, became the first reseller of these items. In 1932 Schuyler C. Hulett patented a better design that prevented possible creases. In 1935 Elmer D. Rogers added the lower bar for the trousers.

Today we can find all types of hanger: those for ties, for belts, made of wood – to minimize clothing creases – and plastic. There are those folded, excelent for tavelers, and soon the ecological Nazena‘s hangers!

Finally, some suggestions for choosing the right, sustainable hangers …

  • When hanging a jacket, the ends of the hanger must reach the intersection between the shoulder and the sleeve, to avoid wrinkles and make the garment airy (therefore, watch e measurements!);
  • For trousers, hangers with pliers are good, which will give the effect of an almost natural ironing, or alternatively the horizontal rod, if space is limited;
  • Shirts do not like metal hangers, which are not very resistant; and remember to tie the bangs.


Comincia a tessere verde:

let’s #GreenWeave!

Iscriviti alla nostra newsletter


* indicates required

Voglio che Nazena mi invii e-mail sulle ultime novità:

Puoi annullare l'iscrizione in qualsiasi momento cliccando il link nel footer delle nostre e-mail. Per informazioni sulla nostra privacy policy, visita il nostro sito web

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.