On 9th and 10th November in Milan, it’s time for Architect@Work, the unique and innovative exhibition layout that brings a revolutionary way of conceiving architecture and interior design to some of the most important cities in Europe. Once again this year, for its 8th edition, it will bring together manufacturers, architects and designers under the original roof of the Allianz MiCo – Milano Congressi, and guess what? Of course, Nazena will be there too!
Indeed, our material will be one of the protagonists of the exhibition curated by Baolab “Good Materials: the vital force of matter”, a selection of innovative materials for architecture, furnishing and more! But what do these materials have in common? In their composition, behaviour or production process, they all have something that contributes to protecting the four fundamental elements of our planet: water, fire, air and earth.
Materials, therefore, that are not only innovative but also sustainable… and, as you know by now, there is nothing we like better than innovability, innovation in the service of sustainability.
Good Materials: innovative materials that are good for the planet
What Baolab wants to tell through this exhibition is a future in which the creation of a material does not imply the sacrifice of the planet and its resources but is on the contrary aimed at regeneration and, in a broader sense, rebirth. A future that is also present, because as you will discover if you visit the exhibition, these materials are a concrete reality.
Baolab launches a message of hope and trust that starts from them, no longer mere construction tools but materials that find full harmony with matter and with, precisely, the four fundamental elements.
Perhaps from here we might all rediscover it too, this harmony so far so neglected but more necessary than ever.
Who is Baolab?
Baolab is a laboratory based in Milan but active internationally. It deals with design strategy, research on advanced materials and technological processes, CMF (Colours, Materials and Finish) design and trend analysis, consultancy. In which sector? Various: automotive, transportation design, interior design, sports and leisure, consumer electronics, food, textiles, lifestyle, visual communication.
The selection presented at Architect@Work is the result of meticulous research of the most innovative materials capable of taking care of the environment and the people who live in it. A research that also led them to Nazena, and we are very honoured.
If all this has not convinced you to drop by, we hope this official link of the exhibition will: http://milan.architectatwork.it/it/speciali-e-seminari/e/10606/ossigeno-architettura-e-materiali
What do you say, see you there?
